Puffin

'The Story Explorers' is the result of a long-term partnership with PizzaExpress and Puffin, launched to engage customer acquisition throughout the half-term months and promote Puffins' brand new book releases for titles like 'Diary of a Wimpy Kid', 'The Creekers' and more...
The new edition of PizzaExpress' Piccolo packs are full of games and activities, creatively themed using both Puffins' popular book titles and PizzaExpress' Dough Ball characters.
The partnership was supported by a national campaign, competitions and social media activity.